Customer Service is Nothing New
Released: 6 September 2011
By: Stephen Scott
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The Bayside Bulletin have taken an interest in our response to David Jones announcing a "new" concept of personalised shopping / personalised service ... when customer service is, and has always been, the lychpin of specialist stores like ours.
While some people are turning to internet shopping there are many industry aspects the web can't match.
Firstly, we don’t just talk to our customers, we listen to them: that's something that you can't get on the internet. A website can’t explain how a tiled floor will affect the sound quality from your speakers, or evaluate your situation to help you figure out what the perfect solution is for you.
Sure personalised service costs more than products from the internet, but you get what you pay for. Our customised help will beat an online purchase any day of the week when it comes down to the customer getting the perfect item to suit their needs.
Finally, by buying from a local, authorised distributer like Aussie Hi Fi, you can easily access your warranty should the need arise. Not so with overseas purchases – you’ve got to send it back to wherever it came from, and hope they return it.
Read the Bayside Bulletin's front page article here, and leave your thoughts at either The Bulletin, or here. (And before you say "but I'm reading this on your website", let me just point out that the majority of our trade is via in-store purchases.)
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